IRON HILL BREWERY & RESTAURANT KICKS OFF WILMINGTON, DE RENOVATION
Celebrated Establishment Begins Renovation Focused on Enhancing Guest Experience
Wilmington, DE (March 12, 2019) Iron Hill Brewery & Restaurant (Iron Hill) has begun renovation on their Wilmington, DE location this week as part of their larger initiative to have “20 restaurants by 2020” and enhance the guest experience through re-designs at various locations across the Mid-Atlantic region. The construction, which should take approximately two months to complete, will encompass full interior and partial exterior renovations reflecting the newest iteration of the concept found in Hershey, PA, Greenville, SC, Rehoboth Beach, DE and Philadelphia, PA locations. Business will operate as usual throughout construction, with only some seating limited as the renovations will be completed in phases to minimize disruptions to the Iron Hill guests.
“It has been a goal of ours for some time that all Iron Hill locations provide the optimal culinary and brewery experience to the guests who pass through our doors every day,” says Kim Boerema, CEO of Iron Hill Brewery and Restaurant. “Regardless of the location, we want our guests and staff members to step into an Iron Hill and feel at home.”
Taking cues from the design of the recently opened locations, Wilmington guests will be greeted by a re-designed floor plan that features an open and airy dining room and bar area. Large glass garage-style doors which can slide open in warmer weather will unite the dining room, bar and patio, creating indoor/outdoor seating. The iconic Iron Hill mural will become a new focal point and replace the current mirror wall with a touch of whimsy while reinforcing brand imagery. The first-floor bar will be expanded and feature a hanging bottle display with a pass-through refrigerator as well as six large screen televisions. Throughout the space, industrial style lighting will be offset by large black circular chandeliers, polished concrete floors, along with a color palette of deep mahogany and rich copper. New tables and chairs including communal-style dining options will be incorporated on the first and second floors as well as refreshed banquette seating. The second floor’s block-style, colored wall will be restored while new floor-to-ceiling glass doors will lead to the upper patio. To shield guests from the glaring sun, a metal and canvas trellis structure will be installed for al fresco dining.
About Iron Hill
Named after the historic Revolutionary War landmark in Delaware, where General George Washington battled the British, Iron Hill is among the most enduringly successful craft brewers in the United States. Its 22-year consecutive medal-winning streak at national and international competitions is the longest by any independent craft brewery.
Founded by home brewers Kevin Finn, Mark Edelson and restaurateur Kevin Davies in Newark, DE in 1996, Iron Hill Brewery & Restaurant has blossomed from one restaurant and brewery to 16 locations up and down the East Coast, including Pennsylvania, Delaware, New Jersey and South Carolina. Each brewery/restaurant has their own scratch kitchen and craft brewery, allowing individual chefs and brewers the creativity to pair the freshest ingredients with the highest quality grains and hops. For 22 years, Iron Hill has incorporated beer in everything they do. As a result, Finn, Edelson and Davies are viewed as innovative business leaders in their home state of Delaware and in the Mid-Atlantic region. They started Iron Hill at a time when small breweries were just beginning to gain mass appeal around the country and their entrepreneurial, forward thinking helped build them into what they are to date. Each individual location has its own head brewer. Each location dedicates itself to the freshest ingredients and friendly atmosphere for all age groups – helping change overall perceptions about brewpubs one meal, one pint, one community at a time.
Link to announcement PDF here