Family fun from start to finish: that’s what you’ll find Saturday, Aug. 2, in downtown West Chester, a day packed with trials, trikes and races during the Iron Hill Twilight Race Series presented by the Greater West Chester Chamber of Commerce.
What started as the Iron Hill Twilight Criterium a decade ago has grown to a full day of activities, with something for everyone. From kids to amateurs to pros, a community festival to a block party to the inaugural Twilight Trike Challenge, this has become an annual favorite.
“We had the idea to do the race,” said Iron Hill Brewery & Restaurant President Kevin Finn. “We approached the Chamber, and they embraced it and made it happen. The West Chester Cycling Club started 10 years ago, and they also have been instrumental in the Criterium’s success because of the number of volunteers from the club.”
Iron Hill has been the title sponsor from the start, working closely with the Chamber, which mounts the day-long event to bring awareness to its members, West Chester and downtown.
“We look at trying to break the mold of what a chamber of commerce can be, and that’s more than networking and business exchanging,” explained Chamber President Mark Yoder. “This is a way to drive business to our members’ doorsteps. Our ultimate goal is to make our businesses more successful. People love the Criterium; tens of thousands flood the streets for a day of fun and great racing.”
One of Iron Hill’s core values is giving back. Since the start, Kevin and co-founder Mark Edelson have been involved with the Jaycees in Delaware and have expanded that commitment to service to wherever there’s an Iron Hill—and that includes the entire Iron Hill family.
“In the spirit of our mission to give back to the communities we serve, we encourage employees to volunteer, on us,” Kevin added. “Managers may volunteer and participate in non-profit or charity events a half-day each quarter, and our employees can earn up to 24 hours of paid time off each calendar year for doing the same. Of course, many go above and beyond on their own time, a testament to the quality of character of our Iron Hill family.”
Mark Yoder tips his hat to the Iron Hill crew, as well. He adds, “We’re very lucky to have this type of involved, engaged sponsor who believes in not only events but also what this one can do for the town, and how it benefits the greater West Chester area.”
The Iron Hill Twilight Criterium is the ninth race of 10 in the prestigious USA CRITS Championship Series, making it one of the last opportunities for riders to protect or improve their standings before the final invitational. The action begins and ends in front of Iron Hill, at the intersection of Gay and High Streets.
“To me, personally, it’s really satisfying because I live in town and own a business in town,” Kevin said. “It’s amazing to do something this exciting and big for the town, and to see how much people enjoy the day. We really appreciate all the other sponsors, too, who make it possible.”
Here’s a quick rundown of what’s available on Saturday, Aug. 2; learn more and get the full details online.
8 a.m.–3:45 p.m.: Rothman Institute Amateur Trials at Bayard Rustin High School
4 p.m.: Kinetic Physical Therapy Community Festival, Meet WHYY’s “You Bet Your Garden” host Mike McGrath, Market Street Block Party and the West Chester Dental Arts Kids’ Race
4:45 p.m.: Twilight Trike Challenge Presented by Tolsdorf Oil Express
5:45 p.m.: Rothman Institute Amateur Men’s Criterium
6:45 p.m.: Avanté Salon Pro Women’s Criterium
7:45 p.m.: Iron Hill Twilight Criterium
With 10 locations in Pennsylvania, Delaware and New Jersey, there’s an Iron Hill Brewery & Restaurant near you. We specialize in handcrafted beers and fresh, from-scratch New American cuisine. Monthly releases vary by location, so scout out our beers on tap and visit us soon.
Content provided by Dish Works author Nina Malone.