I was chatting with a fellow brewer the other day about Iron Hill’s involvement in the Great American Beer Fest. A lot of the discussion had to do with the fact that it really means more to us than the opportunity to win medals for our beer. It’s actually a huge culture building event for our company. You may or may not know this, but in addition to the brewers Iron Hill sends out to Denver every year, we also send at least one hourly employee from each location. We also pay for a full pass to the GABF and a night out on the town for any employee who pays to get themselves out to Denver. Not a bad deal! I think this year we had around 70 employees cheering us on at the awards ceremony. Last year we had a film crew hang out with us the whole time. I just realized I’d never posted the short film they made about the experience we have out there. It’s really a great piece. If you’ve got 12 minutes to kill, I’d highly recommend it.